<p>Firstly, FAQ pages can bring new visitors to your website via&#160;<a href="https://www.searchenginejournal.com/multiple-page-1-google-rankings/301063/">organic search</a>&#160;and drive them quickly to related pages &#8211; most typically deeper blog pages and service pages closely related to the questions being resolved.</p><p>Next, one of the most significant opportunities for impactful brand visibility within the search engine result pages (in-SERP) is targeting audience questions, wants, needs, and pain points.</p><p>The FAQ page is one of the best ways to help people visit your site and&#160;<a href="https://www.searchenginejournal.com/featured-snippets-optimization/410622/">get snippets</a>&#160;of answers in front of users before they click any results within the search pages.</p><p>A helpful FAQ page (more likely an FAQ hub of core pages and topical intent) shortens the time it takes for people to solve their search requirements.</p>